coffee business strategies

andrew hetzel on better coffee, better business

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Andrew’s 2009 Year in Review Part 2

February 22nd, 2010 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, economy

The 2009 retrospective continues… May 2009 – Jamaica Just recently back from Bucharest, it was time for a quick turnaround for the Caribbean… and specifically, Jamaica. The Jamaican Tourism Board slogan suggests, “once you go, you’ll know.” Oh, how I know! …and will never forget, so hard as I may try. I have been to [...]

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Kona coffee follows the Detroit automotive industry model

October 27th, 2008 · 2 Comments · Hawaii coffee, Venting Steam

The failure of Hawaii’s coffee businesses to recognize changing marketplace demands over the past 50 years has diminished our origin’s integrity, but creates opportunity for a new breed of business-trained professionals to emerge as leaders in quality and brand loyalty. The situation emerging in Kona disturbingly reminds me of my upbringing in the world’s former [...]

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Bearclaw grabs for Detroit’s gourmet coffee customers

October 18th, 2008 · 1 Comment · Coffee Shop News, Events, Retail Coffee Industry, Tips, starbucks

Bearclaw Coffee scores again with their latest successful public relations stunt. Note that public relations stunts are positive things, when orchestrated correctly. This week, the company dispatched one of its mobile coffee vans to the site of their recently announced new location in downtown Detroit and served $.05 cups of coffee to hordes of customers [...]

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