coffee business strategies

andrew hetzel on better coffee, better business

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Andrew’s 2009 Year in Review Part 1

February 16th, 2010 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, Venting Steam, economy, world barista championship

A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund?
This is my second annual year in review, started in 2008 and inspired [...]

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I Am Espresso (And So Can You!)

June 13th, 2009 · No Comments · Events

I’m excited to have emerged victorious from Friday’s Facebook Username Land Grab with a pretty good one: Espresso. That’s right, for the convenience of friends, fans and search bots alike, you may now reach me on Facebook at http://facebook.com/espresso.
I am thankful to have been aided by a few strategic advantages, first: the Hawaii Standard [...]

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La Marzocco Saves Face, Cash

January 26th, 2009 · No Comments · Events, Retail Coffee Industry, Tips, Venting Steam

A press release issued today by premium espresso machine manufacturer La Marzocco calls into question the viability of this year’s HOST exhibition in Milan and also your intelligence as a reader. Read below:
After thorough deliberation and evaluation, La Marzocco has decided not to participate at the 2009 edition of HOST in Milan, in spite [...]

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Training Workshops at the 2008 Kona Coffee Cultural Festival

October 2nd, 2008 · No Comments · Events, Hawaii coffee

KAILUA KONA, HI–(Marketwire – October 02, 2008) – Espresso training, coffee roaster training, a farm tour and a new professional coffee tasting class will be held ahead of this year’s Kona Coffee Cultural Festival on the Big Island.
The Hawaii Coffee Training Workshop series sponsored by the Kona Pacific Farmers Cooperative includes two new programs for [...]

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European coffee body seeks new UK co-ordinator

September 24th, 2008 · 1 Comment · Start a Coffee Shop

An article (job advertisement, actually) announces Steve Penk’s shift to focus full-time on the World Barista Championship, thus leaving his position as the regional SCAE coordinator available:
The Speciality Coffee Association of Europe, the trade body for the modern espresso-related beverage market is looking for a new UK Co-ordinator – Steve Penk of La Spaziale has [...]

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