coffee business strategies

That’s the number of publications that have picked up on our Coffee Klatch “free coffee for Starbucks training” promotion. I could not be more proud.
Mike reports that local television news stations will cover the event live.
Check out the coverage of Coffee Klatch on Google News.

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The juggernaut Coffee Klatch free coffee promotion continues to steamroll through the media, this time being picked up by mega-blog “The Consumerist.”

A small coffee chain (2 stores) in California is offering free coffee during the much ballyhooed “Starbucks retraining event,” on Tuesday, February 26th from 5:30 PM until 8:30 PM PST.
Read the full account on [...]

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SAN DIMAS, CA –(Marketwire - February 21, 2008) - Just two days after Coffee Klatch Roasting of Southern California announced that it would serve free coffee at its two coffee shops when all U.S. Starbucks stores close on February 26 for employee retraining, hundreds of independent coffee shops and small chain locations have followed suit [...]

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In today’s MediaPost Marketing Daily
MARKETING LOVES A VACUUM. IN the wake of Starbucks’ announcement that it will close all of its 7,100 company-owned stores on Tuesday from 5:30 to 8:30 p.m. in order to refocus more than 135,000 employees on its espresso standards, other coffee vendors are leaping to the fore.
Stew Leonard’s, which roasts its [...]

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