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andrew hetzel on better coffee, better business

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The Hawaii Coffee Book is here

May 21st, 2008 · No Comments · Events, Hawaii coffee, Retail Coffee Industry

Coffee scientist and personal friend Shawn Steiman has released his first opus, the Hawaii Coffee Book, by Watermark Publishing. Pre-orders are being accepted now, with the first shipments expected next month — I hear that some advance copies have already shipped and recently put in an order myself.
From the publisher:
The Hawaiian Islands are [...]

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I got buzzed.

January 31st, 2008 · No Comments · Hawaii coffee, Retail Coffee Industry, Venting Steam

…and how appropriate, considering the volume of espresso that I had this morning!
In what I can honestly say is the single most impressive piece of writing and editing of a news story involving me, Erika Engle of the Honolulu Star Bulletin masterfully extracts the essence of a very complicated and obscure subject (coffee tasting and [...]

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Andrew Hetzel of Cafemakers becomes first accredited coffee judge from Hawaii

January 26th, 2008 · No Comments · Retail Coffee Industry

Kamuela, HI (MARKETWIRE) January 28, 2007 – Andrew Hetzel of coffee consultancy Cafemakers has become the first Hawaii resident to be certified as a coffee Cupping Judge by the Specialty Coffee Association of America.
In a 5-day series of exams held this January in Waterbury, Vermont, Mr. Hetzel successfully completed 21 sensory skill and coffee knowledge [...]

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