by andrew | Feb 17, 2009 | retail, starbucks |
In development for 20 years, news of Starbucks instant coffee project was leaked 5 days before today’s unveiling, conveniently, just enough time for buzz to circulate over the weekend before the official announcement. The product, called “Via” will...
by andrew | Feb 13, 2009 | retail, starbucks
In Fortune Magazine’s article this morning, “Starbucks instant: Will it pass the taste test?” I voice my skepticism about both the approach and product, echoing the concerns of analysts from UBS and Piper Jaffray. Perhaps I and the other armchair...
