by andrew | Feb 18, 2008 | events, marketing, news, retail, starbucks
Starbucks announced as a part of its restructuring and sweeping return to its roots that the business would close for 3 hours worldwide to retrain its baristas, which is when the idea hit us and I wrote this press release for my client at Coffee Klatch: San Dimas,...
by andrew | Feb 14, 2008 | news, starbucks
In the past few short weeks, Starbucks has made a dramatic turnaround with Howard Schultz at the helm. First, they added a small-cup program, axed breakfast, then added free WiFi, announced a company-wide retraining (although only a token 3 hours, it sends a good...
