coffee business strategies

andrew hetzel on better coffee, better business

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Kona Coffee Shake Debuts at Jack in the Box®

May 12th, 2008 · 1 Comment · Venting Steam

The company claims that the new shakes, priced at $2.49 for a 16oz and $2.99 for a 24oz serving, have a “sophisticated flavor that will appeal to coffee and shake fans alike.” I have a couple of problems with this: 1) It is highly unlikely that any company can serve a product that maintains the [...]

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