coffee business strategies

The company claims that the new shakes, priced at $2.49 for a 16oz and $2.99 for a 24oz serving, have a “sophisticated flavor that will appeal to coffee and shake fans alike.”
I have a couple of problems with this:
1) It is highly unlikely that any company can serve a product that maintains the flavor [...]

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…and how appropriate, considering the volume of espresso that I had this morning!
In what I can honestly say is the single most impressive piece of writing and editing of a news story involving me, Erika Engle of the Honolulu Star Bulletin masterfully extracts the essence of a very complicated and obscure subject (coffee tasting and [...]

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By Associated Press
KAILUA-KONA (AP) - Growers of Kona coffee are upset over what they consider a snub by organizers of the annual Ironman triathlon this Saturday.
The championship run, swim and bike race held every year in Kona is marketing an Ironman Organic brand coffee, and it’s made from coffee beans grown in Guatemala.
Coffee growers up [...]

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The Orange County Register chronicles the story of our good friends Joe and Deepa of Kona Joe Coffee. It’s really a nicely done piece:

In Kealakekua-Kona, Joe Alban produced the world’s first trellised coffee on his plantation. A part-time resident of Orange County, Alban and his wife Deepa live on their 20-acre Kona coffee plantation [...]

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