coffee business strategies

andrew hetzel on better coffee, better business

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Kona coffee follows the Detroit automotive industry model

October 27th, 2008 · 2 Comments · Hawaii coffee, Venting Steam

The failure of Hawaii’s coffee businesses to recognize changing marketplace demands over the past 50 years has diminished our origin’s integrity, but creates opportunity for a new breed of business-trained professionals to emerge as leaders in quality and brand loyalty. The situation emerging in Kona disturbingly reminds me of my upbringing in the world’s former [...]

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