In today’s MediaPost Marketing Daily
MARKETING LOVES A VACUUM. IN the wake of Starbucks’ announcement that it will close all of its 7,100 company-owned stores on Tuesday from 5:30 to 8:30 p.m. in order to refocus more than 135,000 employees on its espresso standards, other coffee vendors are leaping to the fore.
Stew Leonard’s, which roasts its [...]
Coffeehouses Perk Up On News Of Starbucks’ Closure
February 21st, 2008 · No Comments · Coffee Shop News, Retail Coffee Industry
Tags: closure·coffee·coffee_klatch·espresso·free_coffee·marketing·promotion·starbucks
Andrew Hetzel of Cafemakers joins BEST Coffee School teaching staff
August 27th, 2007 · No Comments · Retail Coffee Industry, Tips
Hot off of the proverbial presses, the announcement that I will be instructing for the BEST Coffee School of Eugene, Oregon.
Read:
Eugene, Oregon (PRWEB) August 28, 2007 – BEST Coffee School announces that retail consultant Andrew Hetzel has joined the teaching staff of its specialty coffee training center in Eugene, Oregon.
“Andrew brings a wealth [...]
Tags: barista·barista_training·cafemakers·coffee·coffee_education·coffee_school·espresso·lease_negotiation·marketing·negotiation_seminar
Word of Mouth Marketing
September 7th, 2006 · 1 Comment · Start a Coffee Shop
Guy Kawasaki, startup evangalist and author of popular business guides including The Art of the Start, promotes Andy Sernovitz’s new book Word of Mouth Marketing, which seems a promising source to offer helpful advice for retail coffee shop marketing.