coffee business strategies

Josh Hyatt of CFO Magazine writes about the concept of “fighter brands,” or low priced alternative brands designed to capture market share during weak economic times… like now, for example. Although not strictly about coffee, the article includes a quick quote from me about the impact of McDonald’s on Starbucks. That aside, Josh is a [...]

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What does McDonald’s entrance into the specialty coffee market mean for Starbucks and the rest of the café concepts? By Jamie Hartford Two weeks ago, news broke that McDonald’s Corp. will add specialty coffee and other premium beverages to the menus at its more than 14,000 U.S. locations in 2008. Crain’s Chicago Business reported that [...]

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The battle for fast food coffee supremacy is on, as big operators get a scent of hot new growth potential to cure sluggish burger sales. The lucrative beverage component of the quick-service restaurant business is taking a big leap forward as McDonald’s and other traditional segment players try to siphon off market share from leading [...]

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