coffee business strategies

The Specialty Coffee Association of Europe released their full account of the group origin trip to Hawaii Island earlier this year. You can read it on the SCAE website.
…and just in case you missed it, be sure to read my own account of the trip from November.

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From October 26 – October 30, 2009 I was honored to be the Hawaii Island coffee tour guide for a group of coffee professionals representing the Speciality Coffee Association of Europe, who visited Hawaii as their annual origin tour destination. For one week, the group of roasters and writers visited a variety of coffee [...]

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It has been brought to my attention that a few people have had to drop out from the planned SCAE origin tour to Hawaii later this month (I think mostly due to HOST in Milan), so they would like to offer that other coffee professionals are also welcome to attend.
We have an excellent negotiated [...]

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Bangalore (September 24, 2009) – Kaapi Royale Coffee will host coffee professionals on a guided 5-day origin tour to India’s exotic Chikmagalur coffee growing region in Karnataka this January.
Availability is limited to 10 attendees, including 3 seats reserved for winners of the 2009 Kaapi Royale Challenge cup tasting competition held at the Specialty [...]

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I was delighted to see Friday and this morning that both the Pacific Business News and Honolulu Star Bulletin have picked up on my late-Thursday press for the upcoming SCAE tour that I organized for Hawaii. PBN even went so far as to make it one of their top business stories for Friday. [...]

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