False alarm! Despite arriving in my inbox today tagged as happening in the United Kingdom, this article was actually from April 13, 2009 in Birmingham, Alabama U.S.A. (the US280 reference should have been a tipoff). Nevertheless, it’s clear that the marketing campaigns continue and my comments following the article are still valid… Just when you [...]
Starbucks pay-it-forward scheme resurfaces
July 31st, 2009 · 2 Comments · Coffee Shop News, Retail Coffee Industry, Venting Steam, starbucks
Tags: pay_it_forward·starbucks·uk·united kingdom·viral_marketing
Infecting cheer with viral marketing?
December 20th, 2007 · No Comments · Venting Steam, Weird but True
Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion. I particularly like the technical name for this type of campaign: viral marketing. Apparently, it’s something that the company has been experimenting with for a while, as shown in this 2006 AdRants article. Here’s how viral marketing works: you plant [...]
Tags: coffee·coupon_promotion·pay_it_forward·starbucks·viral_marketing
Starbucks Pay-it-forward-gate
December 20th, 2007 · 3 Comments · Venting Steam, Weird but True
You may have read my previous article regarding Starbucks Chain of Fools, the alleged outpouring of goodwill that is occurring at (only at) Starbucks drive through locations around the country. We received a comment this morning from an anonymous supporter of Starbucks named “WhyTheHate” on this topic, as shown below: I know it’s fun to [...]
Tags: coffee·pay_it_forward·starbucks
