coffee business strategies

Consumerist.com reports that the recent rash of Starbucks “cheer chains” is a clever coupon promotion.
I particularly like the technical name for this type of campaign: viral marketing. Apparently, it’s something that the company has been experimenting with for a while, as shown in this 2006 AdRants article.
Here’s how viral marketing works: you plant [...]

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You may have read my previous article regarding Starbucks Chain of Fools, the alleged outpouring of goodwill that is occurring at (only at) Starbucks drive through locations around the country.
We received a comment this morning from an anonymous supporter of Starbucks named “WhyTheHate” on this topic, as shown below:
I know it’s fun to be cynical [...]

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