coffee business strategies

andrew hetzel on better coffee, better business

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Coffee Fest fears SCAA “encroachment” in Seattle

July 11th, 2010 · 6 Comments · Events, Retail Coffee Industry, Venting Steam, scaa

My mail today included a humility-free plea from Coffee Fest, the industry’s self-proclaimed “top retail show,” instructing me and other members of the Specialty Coffee Association of America to express concern with the SCAA board’s consideration to relocate its annual convention to Seattle for 6 out of 8 years annually beginning in 2014. “While Coffee [...]

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Kaapi Royale to Serve Liberica Espresso at SCAA Show

April 11th, 2010 · No Comments · Events, scaa

ANAHEIM, CA (April 12, 2010) – Kaapi Royale Coffee will serve samples of an espresso based on the rare Coffea liberica species during this week’s Specialty Coffee Association of America conference and exposition in Anaheim, California. The blend, called Anokhi Karma, combines coffee from the Liberica cultivar with others exported from India exclusively by Kaapi [...]

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Win an India Origin Trip at SCAA

March 22nd, 2010 · No Comments · Events, scaa

The Kaapi Royale Coffee Challenge returns to this year’s Specialty Coffee Association of America exposition in California at the Anaheim Convention Center April 16th-18th. One Challenge Champion will be awarded a trip to join Kaapi Royale Coffee on their annual harvest origin tour. See my photos from the last India tour in January All coffee [...]

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Andrew’s 2009 Year in Review Part 1

February 16th, 2010 · No Comments · Events, Hawaii coffee, Retail Coffee Industry, Venting Steam, economy, world barista championship

A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund? This is my second annual year in review, started in 2008 and inspired by [...]

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SCAA Hires Director of Professional Development

January 28th, 2010 · No Comments · press

From the SCAA this morning: In a move to increase the availability of education and professional development programs, the Specialty Coffee Association of America (SCAA) announced today that Ellie Hudson-Matuszak has been hired in a new position as Director of Professional Development. The selection was made after an extensive search and Ms. Matuszak will begin [...]

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