coffee business strategies

A 2009 retrospective in February 2010, you ask? Well, I’ve been hard at work for the last 6 weeks or so (which you will see in the 2010 wrap-up), so it’s going to have to do. What, you want a refund?
This is my second annual year in review, started in 2008 and inspired [...]

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From the SCAA this morning:
In a move to increase the availability of education and professional development programs, the Specialty Coffee Association of America (SCAA) announced today that Ellie Hudson-Matuszak has been hired in a new position as Director of Professional Development. The selection was made after an extensive search and Ms. Matuszak will begin work [...]

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Courtroom Artist’s Sketch
Former SCAA Executive Sentenced to Prison for Embezzlement from Association
Long Beach, CA. U.S.A. (October 21, 2009) – The Specialty Coffee Association of America (SCAA) announced today that former Chief Operating Officer, Scott Welker, has been sentenced to federal prison for embezzling in excess of $465,000.00 from the association. Welker’s sentence includes a [...]

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The Specialty Coffee Association of America has dramatically stepped up efforts in the past few months to communicate events and activities within the organization, presumably from the recent addition of dedicated marketing manager Tara Shenson.
Being a member for some 8 or 9 years now, I can tell you that there have often [...]

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The September Fresh Cup Magazine includes a comprehensive feature article titled Your Board Room that discusses simple strategies and tactics for successful menu positioning in retail coffee shops.
“A good menu design educates your customers about your products and creates some expectation about the experience they will have,” says Andrew Hetzel, managing director of [...]

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