coffee business strategies

andrew hetzel on better coffee, better business

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2008 SCAA Conference Blog

May 2nd, 2008 · No Comments · Events, Retail Coffee Industry

Couldn’t make it to Minneapolis this year? Check out the live SCAA 2008 conference blog.

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Specialty Coffee Roasters Showcase Craft at the 2008 Roasters Choice Tasting Competition, May 2-5

April 7th, 2008 · No Comments · Events, Retail Coffee Industry

LONG BEACH, Calif.–(BUSINESS WIRE)– In celebration of the art of roasting specialty coffee, the Specialty Coffee Association of America’s (SCAA) Roasters Guild will present the 2008 Roasters Choice Tasting Competition at SCAA’s 20th Annual Conference & Exhibition, May 2-5, in Minneapolis, Minn. The competition will feature exceptional coffees from some of the finest coffee roasters [...]

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Andrew Hetzel is Hawaii’s first licensed “Q” coffee Grader

March 13th, 2008 · 1 Comment · Hawaii coffee, Retail Coffee Industry

I haven’t fully decided whether or not to press release this, but it’s official: I’m the first Q Grader for the Coffee Quality Institute from the State of Hawaii. Building on the SCAA Cupping Judge sensory exams completed earlier this year, there was only one remaining written exam to add “Q” licensing to my [...]

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Hetzel makes the grade

February 18th, 2008 · No Comments · Hawaii coffee, Retail Coffee Industry

Local newspaper “West Hawaii Today” picked up my SCAA cupping judge story from the other week:
Andrew Hetzel, a Waimea-based coffee consultant, has become the first Hawaii resident to be certified as a coffee cupping judge by the Specialty Coffee Association of America. He is shown here with coffee making equipment. - Special To West Hawaii [...]

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Demand for specialty coffees shows little sign of cooling

February 9th, 2008 · No Comments · Coffee Shop News, Retail Coffee Industry

In the January 21st issue of Delaware’s The News Journal, writer Gary Harbor profiles coffee businesses that are thriving around the State in the article No Ordinary Joe, including our friends at leading local chain Brew Ha Ha!. I just caught this one this evening, but still better latte than never.
(even I groaned [...]

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