coffee business strategies

andrew hetzel on better coffee, better business

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Hot Beverage Brouhaha

May 10th, 2008 · No Comments · Events, Retail Coffee Industry

So, as you may have imagined, I’ve been pretty busy these last couple of weeks. Joe Bush of CSP Magazine chronicles the recent Hot Beverage trends symposium that I moderated following the SCAA conference in Minneapolis. It was a productive, fun-filled and yet exhausting weekend. Joe has all of the details:
MINNEAPOLIS – [...]

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Black Coffee Screening at SCAA Conference

May 1st, 2008 · No Comments · Events

Black Coffee Screening at SCAA Conference on Saturday, May 3, 2008
Join other SCAA conference attendees for a special screening of the film series Black Coffee, which traces the unique and volatile history of coffee. The Perfect Cup, the episode being screened, heralds what some coffee experts have called “the romantic age of coffee.” North Americans [...]

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Station instructors needed for SCAA Minneapolis espresso labs!

March 9th, 2008 · No Comments · Retail Coffee Industry

Calling all experienced baristas and barista trainers!
We need 6 station instructors for the Saturday, May 3 “Intro to Espresso” lab that will be held in Minneapolis at the SCAA conference from 8:00 AM to 12:30. Volunteers receive credit to offset the cost of conference attendance fees. If interested, please contact me (Andrew Hetzel) by email [...]

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