This Associated Press article, redistributed in papers like the Sun Times, describes the psychology behind the “lipstick factor,” or how affordable luxuries (like coffee) can be largely immune to wide scale economic downturn.
CHICAGO (AP) _ Since Marty O’Rourke lost his job making furniture late last year, the 39-year-old gave up driving to save [...]
In bad times, people hold onto little luxuries
October 20th, 2008 · No Comments · Retail Coffee Industry
Tags: affordable luxuries·coffee·coffee shop·economic downturn·small indulgences



























