coffee business strategies

My mail today included a humility-free plea from Coffee Fest, the industry’s self-proclaimed “top retail show,” instructing me and other members of the Specialty Coffee Association of America to express concern with the SCAA board’s consideration to relocate its annual convention to Seattle for 6 out of 8 years annually beginning in 2014. “While Coffee [...]

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Courtroom Artist’s Sketch Former SCAA Executive Sentenced to Prison for Embezzlement from Association Long Beach, CA. U.S.A. (October 21, 2009) – The Specialty Coffee Association of America (SCAA) announced today that former Chief Operating Officer, Scott Welker, has been sentenced to federal prison for embezzling in excess of $465,000.00 from the association. Welker’s sentence includes [...]

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أندروا هيتزيل من مؤسسة Cafemakers يحضر مؤتمر الخليج الافتتاحي للقهوة. DUBAI, UAE–(Marketwire – September 27, 2009) – Andrew Hetzel of coffee industry consulting firm Cafemakers has joined a distinguished group of experts who will present at the Specialty Coffee and Tea Convention this November in Dubai. “I am very enthusiastic about the future of specialty [...]

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Branding for B2B Coffee View more presentations from Andrew Hetzel. I’ve uploaded my coffee branding presentation (above) from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin [...]

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Yep. It’s that time again. The Introduction to Espresso lectures this year at the Specialty Coffee Association of America’ annual conference in Atlanta are bigger than ever. We have a total of 15 stations setup that will need qualified espresso instructors to pull shots (both good and bad) and demonstrate milk frothing techniques. Speaking on [...]

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