coffee business strategies

Courtroom Artist’s Sketch
Former SCAA Executive Sentenced to Prison for Embezzlement from Association
Long Beach, CA. U.S.A. (October 21, 2009) – The Specialty Coffee Association of America (SCAA) announced today that former Chief Operating Officer, Scott Welker, has been sentenced to federal prison for embezzling in excess of $465,000.00 from the association. Welker’s sentence includes a [...]

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أندروا هيتزيل من مؤسسة Cafemakers يحضر مؤتمر الخليج الافتتاحي للقهوة.
DUBAI, UAE–(Marketwire – September 27, 2009) – Andrew Hetzel of coffee industry consulting firm Cafemakers has joined a distinguished group of experts who will present at the Specialty Coffee and Tea Convention this November in Dubai.
“I am very enthusiastic about the future of specialty coffee in [...]

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Branding for B2B Coffee
View more presentations from Andrew Hetzel.

I’ve uploaded my coffee branding presentation (above) from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of [...]

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Yep. It’s that time again. The Introduction to Espresso lectures this year at the Specialty Coffee Association of America’ annual conference in Atlanta are bigger than ever. We have a total of 15 stations setup that will need qualified espresso instructors to pull shots (both good and bad) and demonstrate milk frothing [...]

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While recreating a complete log of my 2006 travel schedule for my friends and yours at the Internal Revenue Service, I thought to myself, “hey, this would be kind of fun, if not for the looming deadline and possible monetary penalties if I make a mistake.”
So, in the quiet last days of 2008, [...]

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