coffee business strategies

andrew hetzel on better coffee, better business

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Preparation, balance keys to delicious coffee

May 8th, 2008 · 2 Comments · Events, Retail Coffee Industry

CSP Magazine published a summary of their annual Convenience Retailing University session, this year held in San Antonio, Texas on February 12-13. I am honored to see my session “C-Store Coffee Success” get coverage in the wrap-up beside Steve Wozniak, co-founder of Apple Computer and Stephen Covey, motivational speaker and co-founder of FranklinCovey. [...]

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Black Coffee Screening at SCAA Conference

May 1st, 2008 · No Comments · Events

Black Coffee Screening at SCAA Conference on Saturday, May 3, 2008
Join other SCAA conference attendees for a special screening of the film series Black Coffee, which traces the unique and volatile history of coffee. The Perfect Cup, the episode being screened, heralds what some coffee experts have called “the romantic age of coffee.” North Americans [...]

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Market Spotlight: Lighter roasts enticing coffee lovers

April 29th, 2008 · 1 Comment · Coffee Shop News, Retail Coffee Industry

Associated Press Business Writer Lauren Shepherd interviews Andrew Hetzel of Cafemakers and others regarding the recent consumer trend favoring lighter roasted coffee:
NEW YORK — Coffee lovers, burned out from the dark roasts popularized by some gourmet specialty coffee chains, are increasingly turning to lighter-roasted beans for their daily pick-me-ups.
Coffee industry watchers say as coffee [...]

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Coffee’s Third Wave

February 16th, 2008 · No Comments · Coffee Shop News, Retail Coffee Industry

Alisa Morkides of Delaware’s Brew HaHa! chain writes about Coffee’s Third Wave in the January 2008 issue of Delaware “Out and About”. The piece includes a quote from someone that you may recognize:
Jim is a bit of a geek, and his multiple tattoos and piercings are somewhat unsettling to customers. But he knows his [...]

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Convenience Retailing Conference to Feature Specialty Coffee

December 26th, 2007 · No Comments · Events, Retail Coffee Industry

Kamuela, HI (PRWEB) December 27, 2007 — Something new is brewing for the February 2008 Convenience Retailing Conference in San Antonio, Texas. For the first time in the event’s history, Andrew Hetzel of leading retail coffee consultancy Cafemakers will teach attendees the “ins and outs” of specialty coffee.

“I’m delighted by the way that convenience retailers [...]

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