coffee business strategies

LONG BEACH, Calif. U.S.A. (April 2, 2008) —The Specialty Coffee Association of America (SCAA), the world’s largest coffee trade association, elected two new members to represent the association’s interest on the World Barista Championship (WBC) Board of Directors.
Andrew Hetzel, founder of Cafemakers, LLC and murky coffee president, Nicholas Cho are each slated to [...]

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Kamuela, HI (MARKETWIRE) January 28, 2007 – Andrew Hetzel of coffee consultancy Cafemakers has become the first Hawaii resident to be certified as a coffee Cupping Judge by the Specialty Coffee Association of America.
In a 5-day series of exams held this January in Waterbury, Vermont, Mr. Hetzel successfully completed 21 sensory skill and coffee knowledge [...]

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Coffee Lab International and the Specialty Coffee Association of America is unveiling its new 5-day SCAA Cupping Judge class January 14, 2008 at the Coffee Lab facility in Waterbury, VT.
This 5 Day Intensive is designed to refine the sensory skills necessary to properly identify, cup and grade coffees from around the globe. Comprehensive [...]

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3-DAY SCAA SKILL-BUILDING WORKSHOP EVENT
Presented by the Specialty Coffee Association of America
July 6 – 8, 2008
Washington, D.C. – Counter Culture Coffee
1836 Columbia Road NW, Suite 202, Washington, DC 20009
ESPRESSO – CUPPING – PRO BARISTA SKILLS – BREWING
JULY 6 – DAY 1
WORKSHOP ONE 9 a.m. – 12 p.m.: INTRODUCTION TO ESPRESSO
This workshop is the [...]

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For any of you that were stuck in those long registration lines and missed the sessions, Andrew Hetzel’s two standing room only presentations from the 2007 Specialty Coffee Association annual conference in Long Beach are now available to view online, below:
Negotiation and Bargaining for the Coffee Business Owner

Effective Sales Techniques for Coffee Roasters

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