coffee business strategies

andrew hetzel on better coffee, better business

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Using Social Media to Develop Customer Relationships

January 28th, 2009 · No Comments · Coffee Shop News, Retail Coffee Industry, Tips

I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the notion that blogging helps to develop deeper customer relationships, thus building a stronger emotional commitment [...]

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