coffee business strategies

andrew hetzel on better coffee, better business

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Making Today’s Cashier into Tomorrow’s Barista

September 16th, 2007 · No Comments · Retail Coffee Industry, Tips

Chain Leader continues to discuss ideas for transitioning button-pushing cashiers into the skilled baristas of tomorrow:
Andrew Hetzel, president of coffee consultancy Cafemakers, believes that restaurant chains can learn to create knowledgeable coffee servers by borrowing ideas from specialty coffee chains. “But never use another company’s coffee training curriculum verbatim,” he warns.
“One may chuckle at the [...]

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