Categories: business ideas retail starbucks

Coffee Shop Names

What should I name my coffee shop?

The question surfaces with alarming frequency and urgency in social media. First things first: don’t panic! The trend in coffee shop names these days from cutesy to outright absurd: are you naming a business or a boat? Rather than come up with the latest coffee pun, consider something that captures the essence of your business.  It should also tell potential customers what they are likely to expect.

Let’s take a look at some of the popular categories of coffee shop names and their representative examples (these are REAL):

Side Effects

  • Trembling Cup
  • Permanent Addiction
  • Jitters (also, Jitter Bean, Jitter Java, Jumpin’ Jitters, etc.)
  • Diuretic Delights (okay, so I made that one up)

Coffee Puns

  • Bean Around the World
  • Daily Grind (also Back to the Grind, Nose to the Grind Stone, Breaking Ground, Sacred Grounds and so on)
  • Brewed Awakenings
  • Brews Brothers
  • He Brews (a Christian Coffee Shop – this one is growing on me)

The Crowd that Misspells Espresso with an “X”

  • Premium Expresso
  • Heavenly Expresso

The Unfortunately Named

  • Mud Puddle
  • River Brew
  • Java Trout Expresso Internet Bar & Gifts

(I attempted to contact this company and congratulate them on their naming achievement, but alas they were out of business or in hiding)

Ambiguous Australian Cafe Names (Bonus 2015 10th anniversary article addition!)

  • Dandelion and Driftwood
  • John Mills Himself
  • Slater Street Bench
  • Please Say Please

When Choosing Coffee Shop Names

Consider:​

Who are your anticipated customers? Are your customers morning commuters? Students? Couples out for an evening of entertainment? Office workers? All the above? Knowing who your customer is will help you to understand how your name will be perceived.

What is your business identity? What do you want your customers to think about when they read your name? (IN ADDITION TO COFFEE). This is a question only you can answer. Is it an emotion? a place? a memory? There are plenty of words other than “bean,” “cup” or “java” that you can use to get your point across.

Use imagery to express your product and ideals (coffee).  Keep the image of coffee present so that customers can quickly identify what you do. Picture driving by a business at 40 MPH and seeing the name or logo.  In the blink of an eye it should be clear that you serve coffee as a primary business. On the topic of logo: be certain that the logo is clear, not elaborate and has a crisp, easily identified color scheme.

Make it unique. Unless it is your intention to masquerade as part of some large chain (for example, a coffee shop named “Starbean,” written in bold green and white text), you’re going to want a brand name that can be uniquely associated with your company and product. Do a little search on Google for “Daily Grind.”

At the time of writing this article there are over 1.4 million mentions of the words Daily and Grind.  Nearly 700,000 for the phrase “Daily Grind.” How will your business be identified, recognized or remembered through all of the noise and confusion?

Also consider possible liability of having a name similar to your competitors. Daily Grind “A” is not going to be very happy when Daily Grind “B” opens down the street and will probably have something to say about.

Have your attorney research prospective name(s) for potential infringement on another existing trademark or business name. You can do a cursory search through the US Patent and Trademark Office website and the corporation or business division of your Secretaries of State offices.  Similar services exist in other countries.  Many are online.

There’s one more category that I failed to mention above:

Popular Culture and Literature Names

  • Bean Me Up
  • Hill of Beans
  • and of course Starbucks
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  • Great article! :-) here is a list of the names here in Denver... there are certainly examples from each of your categories:

    Cafe Europa
    Calder's Coffee (Littleton)
    CapuVino
    Common Grounds (Downtown)
    Common Grounds (Highlands)
    Diedrich Coffee (Congress Park)
    Fluid Coffee Bar
    Hooked on Colfax*
    Ink! Coffee | Riverfront
    It's a Grind (Aurora)
    Kaladi Brothers Coffee
    Michelangelos*
    Monkey Bean*
    Mr. Lucky's
    Paris on the Platte*
    Peaberry (Cherry Creek North)
    Penn Street Perk
    Perk Hill*
    Scooter Joe's Coffee
    St. Mark's Coffeehouse (Uptown)
    Stella's Coffeehaus
    Taza de Cafe*
    There Coffee Bar and Lounge
    Thomas Bros. Coffee & Chai
    Wired Coffee & Art
    Wired on Welton*

  • i like the page; i will be a new coffee shop owner this year i am actually meeting with the current owners tomorrow -6-22-06 - going over inventory etc. anyhow the busniess is strong and i will keep in touch with site. Wish me luck!! and thank you for the on going education topics of Coffee

    thanks
    troy

  • I'm interested in opening up a Christian Coffee Shop and have been doing a lot of research. Some names I've come across are:
    Cup o' Joy
    Higher Grounds (Holy Grounds)
    I've always wanted to have a business with "Consuming Fire" for the name. I can't say how that will fit in though :)
    Many blessings for the one opening up a coffee house soon! I hope it works out. Hopefully I'll be able to say that for myself someday soon!

  • I'm really desperate for a name for my new coffee shop. It's going to be combined (kind of) with a florist. (if that Helps).

    THanx!!

  • So glad I found you! Its my dream to open some kind of shop that involves my BF Rachel.....and Crafts....and COFFEE !! How about the name "Crafts, Crap and More!" hahaha I'd stop in to a shop with THAT sign on the door....wouldn.t you??

  • No! I would not, stop in a place that said that.
    I would be scared!!!!!
    I am also looking for a name. I will be opening a coffee shoppe and cafe' and we will serve wraps. I have 2 children. they want to call it Jesemy's
    Cafe'. That is their names combined. What do you think?

  • I'm opening a coffee shop/health juice bar. I need a name that somehow combines the two so that customers, at a quick glance, would understand what I serve. Any ideas?

  • be creative, don't use the word "Grounds" in the title, it's been done to death, see list.

    Sacred Grounds Coffee House
    State Grounds Coffee House
    The Coffee Grounds
    Common Grounds Coffee House
    Neutral Ground Coffeehouse
    Ground Zero Coffee House
    Columbia Grounds
    Historic Grounds Coffee House
    Ground Effects Specialty Coffee House
    Higher Grounds Coffee House
    Uncommon Grounds Coffee House
    Atomic Grounds Coffee House & Cyberlounge
    Sufficient Grounds Coffee House & Bistro
    Legal Grounds Coffeehouse
    Holy Ground Coffee House
    Gathering Grounds coffee shop
    Above Grounds Coffee House
    Progressive Grounds Coffee House
    Princeton Coffee: Grounds For A Good Time
    Friendly Grounds Coffee Shop
    Fresh Grounds Coffee Shop
    Blooming Grounds Coffee House
    Stompin Ground Coffee House
    Heavenly Grounds Coffee House
    Royal Ground Coffee Shop
    Alternative Grounds Coffee House & Roastery
    Pirate Grounds
    City Grounds Coffee Shop
    New Grounds Coffee Shop
    Solid Grounds Coffeehouse
    Capitol Grounds Coffee

  • hey guys im from perth australia... im opening a cafe around a lot of offices in the area... what you think of the name Coffee Ink