Attendees of the 2007 World Tea Expo in Atlanta this month can discover how to select an ideal retail business location and productively negotiate lease terms by attending Andrew Hetzel’s two speaking sessions “Retail Location and Leasing Strategies” and “Negotiation and Bargaining,” both on Saturday, June 9.

“Choosing a good location and then securing the site with preferable lease terms are two of the most important factors that will determine the ultimate success or failure of a retail business,” says Cafemakers founder Andrew Hetzel. “Drawing on my 14 years of international retailing experience, I developed these two presentations to address the most critical issues that can help small tea and coffee retailers to succeed.”

The World Tea Expo that will be held June 9-11 at the Georgia World Congress Center in Atlanta is the largest tea trade conference in the world, showcasing hundreds of exhibitors of tea and related products. For more information or to register, visit

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