For the first time in Asia, a competition between Asia’s best coffee barista professionals will be held at an Asian level from 22nd to 24th April this year at the Singapore Expo. In conjunction with FHA2008 (Food&HotelAsia2008) the “Asia Barista Championship” will host professional baristas from all over the Asia-Pacific region to come and pit their skills against each other.
Asia Barista Championship 2008
The Asia Barista Championship is a regional event that seeks to develop the growth, quality and recognition of the Barista profession in Asia, as well as to cultivate a stronger appreciation and awareness of specialty coffee and the role of a barista in the specialty coffee industry. Participants from Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand will congregate on one competition ground to compete for the title of “Asia Barista Champion”.
The Asia Barista Championship is jointly organized by Singapore Exhibition Services, organizer of FHA2008; Kerry Ingredients Asia, one of the largest and most technologically advanced ingredients companies in the world producing application specific ingredients for the world’s leading food manufacturers and foodservice companies; and the Singapore Coffee Association, established to represent all sectors of the coffee industry.
La Marzocco is the exclusive sponsor of the Championship for its Espresso Coffee Machines. Other sponsors include Da Vinci Gourmet, Greenfields, Hamilton Beach Commercial, Coffex Coffee, Mahlkonig, Cafetto, and Purence. The Championship is endorsed by several international associations, such as the Barista Association of Thailand, China Coffee Association Beijing, Taiwanese Association of Specialty Coffee (T.A.S.C.), The AustralAsian Specialty Coffee Association (AASCA), The Indonesian Specialty Coffee Association of Indonesia, and the Singapore Coffee Association.
“The F&B industry in Asia has witnessed a rising interest in the Barista profession, fueled by the growth in consumer understanding and appreciation for specialty coffee. Through the Asia Barista Championship, we hope to raise the bar of the Barista professional knowledge and expertise, cultivate closer ties within the Barista profession in Asia, and meet the market’s growing demands for higher quality and greater range of specialty coffee,” said Ms. Ting Siew Mui, Singapore Exhibition Services’ Project Director of FHA2008.