Another chapter has closed for the controversial Cuppy’s Coffee chain, punctuated by their acquisition by franchise consultant, FranSynergy.
In a transaction watched so closely by the food and beverage industry that it took us almost a month to notice, the Alabama-based consultancy announced that new CEO Dale Nabors‘ primary objective is to guide the Cuppy’s organization to the next level. Insiders speculate that by reaching the next level, Dale will receive a free player that will allow him to advance to a hidden bonus screen.
The company elaborated that Dale’s vision for Cuppy’s includes:
- Refocusing internal support efforts to increase franchisee satisfaction and profitability.
- Assisting franchisee stores not yet opened to open their units.
- Increasing national brand awareness thereby increasing brand equity for our franchisees.
Hmm. Although not exactly a “we will go to the moon…” JFK style of visionary statement, if “refocusing internal support efforts” will truly increase franchisee profitability, I suppose that’s what they should be doing right now because it’s going to be HARD.