Another chapter has closed for the controversial Cuppy’s Coffee chain, punctuated by their acquisition by franchise consultant, FranSynergy.

In a transaction watched so closely by the food and beverage industry that it took us almost a month to notice, the Alabama-based consultancy announced that new CEO Dale Naborsprimary objective is to guide the Cuppy’s organization to the next level. Insiders speculate that by reaching the next level, Dale will receive a free player that will allow him to advance to a hidden bonus screen.

The company elaborated that Dale’s vision for Cuppy’s includes:

  • Refocusing internal support efforts to increase franchisee satisfaction and profitability.
  • Assisting franchisee stores not yet opened to open their units.
  • Increasing national brand awareness thereby increasing brand equity for our franchisees.

Hmm. Although not exactly a “we will go to the moon…” JFK style of visionary statement, if “refocusing internal support efforts” will truly increase franchisee profitability, I suppose that’s what they should be doing right now because it’s going to be HARD.