LONG BEACH, Calif. (December 19, 2008) – The World Barista Championship (WBC) has selected Urnex Brands Inc. / Puro Caff Group as the competition’s official Cleaning Product Sponsor for 2009 – 2011.

Once every 3 years, leading coffee industry suppliers vie for the prestigious opportunity to have their products featured as the official tools used by national barista champions at the annual World Barista Championship. All candidates considered for sponsorship must meet exacting technical standards set and tested by the WBC, but only one supplier from each category may be named an official sponsor.

At the next World Barista Championship this April in Atlanta, barista champions representing over 56 countries will compete for the title of world’s top coffee maker in front of a live audience of several hundred spectators and thousands of online viewers.

About Urnex Brands / Puro Caff

Urnex Brands, Inc. / Puro Caff Group is the world’s leading manufacturer of specialty cleaning products and accessories for the coffee and espresso industry. Founded in 1936, the company manufactures and distributes its products to more than 50 countries. Urnex Brands, Inc. proudly offers 10 NSF certified products, including 5 listed by the Organic Materials Review Institute. For more information, please visit http://www.urnex.com

About the World Barista Championship

Jointly owned and operated by the Specialty Coffee Associations of America (SCAA) and Europe (SCAE), the World Barista Championship is the world’s premier competitive coffee making event. The first WBC competition took place in Monte Carlo in October 2000 and has since held annual competitions Miami, Oslo, Boston, Trieste, Seattle, Berne, Tokyo and Copenhagen. The organization’s next event will be held in Atlanta, Georgia U.S.A., April 16-19, 2009 in conjunction with the 2009 SCAA Annual Symposium and Exposition. For more information, please visit http://www.worldbaristachampionship.com.