The Pacific Business News reported today that Kona Joe Coffee has launched a blend of coffee inspired by local boy done good, President-elect Barack Obama.
“The presidential blend honors Hawaii and Kenya, two of the great coffee-growing regions in the world,” deepa Alban said in a statement. “It also is a way to honor Barack Obama’s personal story, which goes from Hawaii to Indonesia and back again, and now reaches all the way to the White House. It’s a way to recognize his place in history.”
The Barack-O-Blend can be purchased on the Kona Joe website. The stunt is a great idea to catch some press attention, although I would have preferred they call it simply JoeBama!