CafeMakers company founder Andrew Hetzel will lead an origin brand marketing workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, “Developing an Origin Brand,” will be held at Olympia exhibition hall on Thursday, June 24 at 1:30 P.M.

In the clinic designed for coffee producers, exporters and agency representatives, Mr. Hetzel will lead participative branding exercises and present tactics and tools used to increase the value of appellation or estate brands in the global specialty coffee industry. Case studies will be presented from initiatives underway in India, Hawaii and more.

Workshop registration is £70 (£60 for SCAE members) and can be made online at or on-location at the venue.

Origin Brand Marketing Presentation from SCAE Caffe Culture 2010 – London

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