Video presentations and materials below are from day two of the WIPO Regional Conference on Adding Value to Coffee Production with Intellectual Property, held November 11, 2021. Day one’s conference recordings can be found here.
Ethical Coffee Certification: What it Means and Why it Matters
Molly Harriss Olson, CEO, Fairtrade Australia and New Zealand
Article (PDF): Ethical Coffee Certification – What it means and Why it matters
Creating a Country Brand
Pacita ‘Chit’ Juan, Philippine Coffee Board and Entrepreneur
Article (PDF): Kape Isla – A Country Brand
Brand, Story, and Relationships in Coffee that Create Stakeholder Value
Sara Morrocchi, Founder, VUNA Origin Consulting
Article (PDF): Interview with Sara Morrochi and Dennise Yeh of VUNA Origin Consulting
Enhanced Traceability of Specialty Coffee: Value Chain Enhancements
Stephen Hurst, Founder, Mercanta, the Coffee Hunters
Article (PDF): Enhanced Traceability for Specialty Coffee Beans