by andrew | Jul 30, 2009 | associations, sustainability
The SCA sustainability committee today released (though dated 4/14/09) a comparison matrix of major coffee certification programs: Organic, Fair Trade Certified, Rainforest Alliance, Smithsonian Bird Friendly, Utz Certified and 4C Common Code. Although making no value...
by andrew | Apr 26, 2009 | associations, events, marketing |
This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of...
by andrew | Apr 19, 2009 | associations, competitions, events
The 2009 World Barista Championship Finalists were named in a ceremony yesterday afternoon at Atlanta’s Georgia World Congress Center (in random order): Canada – Sammy Piccolo Hungary – Attila Molnar Ireland – Colin Harmon United Kingdom – Gwilym Davies Republic...
by andrew | Apr 13, 2009 | associations, competitions, events
After an extensive six-month worldwide search and interview process, Ms. Cynthia Chang has been appointed to the position of Executive Director for the World Barista Championship (WBC). Ms. Chang volunteered to serve the WBC and United States Barista Championship...
by andrew | Apr 9, 2009 | associations, competitions, events |
The world’s best baristas representing 52 nations will converge in Atlanta next week to compete at the 10th annual World Barista Championship (WBC) in front of a live and online audience of spectators around the globe. In three days of preliminary round...
