by andrew | Apr 2, 2008 | associations, competitions, events, news
The Specialty Coffee Association of America (SCAA), the world’s largest coffee trade association, elected two new members to represent the association’s interest on the World Barista Championship (WBC) Board of Directors. Andrew Hetzel, founder of...
by andrew | Feb 21, 2008 | business, events, industry, marketing, news, retail, starbucks
Just two days after Coffee Klatch Roasting of Southern California announced that it would serve free coffee at its two coffee shops when all U.S. Starbucks stores close on February 26 for employee retraining, hundreds of independent coffee shops and small chain...
by andrew | Feb 19, 2008 | competitions, events, news
Most of Asia’s best baristas will be arriving in the Merlion City on the 21st of April for their preparation to compete for the 1st Asia Barista Champion title. Besides winning the title, the 1st Asia Barista Champion will also get for him/herself a grand trophy, SGD...
by andrew | Feb 18, 2008 | events, marketing, news, retail, starbucks
Starbucks announced as a part of its restructuring and sweeping return to its roots that the business would close for 3 hours worldwide to retrain its baristas, which is when the idea hit us and I wrote this press release for my client at Coffee Klatch: San Dimas,...
by andrew | Feb 18, 2008 | competitions, events, news, retail
February is the month of coffee and love with Valentine’s Day and Specialty Coffee month sharing the stage. And that coffee love is blooming at Silicon valley’s Barefoot Coffee Roasters. Barefoot is hosting Guatemalan National Barista Champion Noe Castro...
by andrew | Feb 11, 2008 | events, origin, quality |
Over thirty coffee tasters from different corners of the country have completed a three day training course on advanced coffee valuing techniques. The training which attracted thirty six tasters, called cuppers in the coffee industry, was organized by OCIR-Café....
