Coffee Strategies
  • Home
  • About Us
    • Andrew Hetzel
    • Projects
    • Press
  • Services
    • Development
    • Marketing
    • Consulting
  • Resources
    • Cupping Forms
    • Q Grader Study Guide
    • Start a Coffee Shop Guide
    • Trade Show Marketing Guide
    • Online Coffee Training
    • SCA Cupping Protocols
  • Blog
  • Contact
Select Page
Andrew Hetzel on the Chinese coffee market

Andrew Hetzel on the Chinese coffee market

by andrew | May 18, 2022 | business, economy, featured, industry, retail, starbucks

Yesterday afternoon I had the opportunity to be on of those network talking heads in an impromptu live discussion about the retail market for coffee in China on CGTN, the China Global Television Network. In retrospect, I might have addressed some of the questions a...
Coffee Guide Updated for 2021

Coffee Guide Updated for 2021

by andrew | Oct 2, 2021 | agriculture, business, economic development, economy, featured, industry, marketing, news, origin, quality, women

The International Trade Centre released an updated version of the Coffee Guide yesterday. The date (October 1st) is also International Coffee Day, a holiday established by the ICO to celebrate the importance of coffee production to humanity. In practice, it is mainly...
First Myanmar coffees coming to SCAA in Atlanta

First Myanmar coffees coming to SCAA in Atlanta

by andrew | Apr 6, 2016 | competitions, events, featured, news, origin

Myanmar coffee is coming to the Specialty Coffee Association of America event in Atlanta. This will be the first time that an organized producer group from the origin has visited the United States and also the first season that specialty coffee is available for export...
Science backs coffee as a healthy part of your diet

Science backs coffee as a healthy part of your diet

by andrew | Jul 11, 2015 | featured, health, science

Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite...
Coffee cupping: where 100 point systems fail

Coffee cupping: where 100 point systems fail

by andrew | Sep 26, 2014 | featured, industry, quality | 1 comment

The latest issue of Cafe Culture Magazine includes my article, “Coffee Cupping: The Good of Taste Subjectivity,” that looks that the shortcomings of traditional 100-point coffee cupping systems and urges the industry to be more inclusive with its...
Will climate change cause coffee to go extinct?

Will climate change cause coffee to go extinct?

by andrew | Mar 25, 2014 | featured, industry, origin, quality, science, sustainability | 1 comment

This morning I was interviewed for a cable network television show about climate change and more specifically about its connection to coffee leaf rust. It was a short piece and it’s hard to say how much of what we discussed will be aired but I found the...
Page 1 of 3123»

Site Search

✉ Subscribe to updates by email

About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

Useful Things

  • Online Coffee Training
  • Cupping Forms
  • Start a Coffee Shop
  • Q Grader Study Guide
  • Trade Show Marketing Guide
  • Plan a Coffee Origin Tour
  • Coffee Protocols
Specialty Coffee Association

© 2002-2023 Cafemakers, LLC. All rights reserved. Reproduction in part or whole without express written permission is prohibited.

  • Home
  • Experts
  • Development
  • Marketing
  • Consulting
  • Blog
  • Contact
  • Subscribe
  • Privacy Policy