The Harmonious Brand

The Harmonious Brand

The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies’ disloyalty card as a brand statement. Some...
Coffee menu design that works

Coffee menu design that works

The September issue of Fresh Cup Magazine features an article titled, “Your Board Room: a clear menu helps decisions get made,” that discusses the elements of an effective coffee menu. Coffee menu design and appearance is a critical one, as it defines your...
Coffee trend scores 11

Coffee trend scores 11

In Specialty Coffee Retailer Magazine’s Ten Trends for 2010 this August, my comments on overseas expansion of the specialty coffee industry have ranked an impressive E-L-E-V-E-N. Rock on! Coffee Trend #11 for 2010 “The majority of our company’s work has...