by andrew | Mar 30, 2009 | business, ideas, retail
The topic of branding is a complex and ties into elements of design, perception and human psychology. Coffee shop design and decor is important for two reasons: to establish value in the mind of consumers or potential consumers; and to provide a space that supports...
by andrew | Feb 18, 2009 | business, ideas, news, retail |
Say goodbye and good riddance to comfy couches (that aren’t really that comfortable anyway), nostalgic watercolor artwork and faux chalkboard menu signs, it’s time to try something new. Intelligentsia Venice Coffee Shop As reported by food and beverage...
by andrew | Jan 26, 2009 | ideas, retail |
Question: I hear all positive comments and few complaints from customers about my coffee, how do I know when something is wrong? Consumers will not complain or offer constructive advice because they are not confident in their ability to taste and evaluate coffee, and...
by andrew | Jan 26, 2009 | ideas, marketing, retail, starbucks
A very interesting article from the New York Times Blog back in May ’08 that discusses the viability of free coffee promotions at Dunkin’ Donuts and Starbucks. Stephen Dubner of Freakonomics looks at these giveaway promotions from an interesting...
by andrew | Jan 24, 2009 | ideas, marketing |
“I read a lengthy article about a local coffee shop in the paper this morning, how can I get my business featured in news articles?” As a part of your company’s public relations strategy, you should develop relationships with the editors, writers,...
by andrew | Jan 17, 2009 | business, ideas, retail, roasting
“Why should I roast my own coffee beans,” and “does it improve business?” Well… yes and no. Make sure that if you decide to roast, it is for the right reasons and takes into consideration the skills necessary to excel at the craft. The...
