by andrew | Feb 19, 2006 | ideas, marketing, retail
There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy – theoretically as representing...
by andrew | Dec 6, 2005 | business, ideas, retail
How should I set coffee menu prices? Such an important business question should always be addressed on an individual case basis; however, when setting coffee menus prices, consider surveying local and national chain competition and then position yourself higher not...
by andrew | Jun 2, 2005 | business, ideas, retail, starbucks |
What Should I Name my Coffee Shop? The question surfaces with alarming frequency and urgency in social media. First things first: don’t panic! While the trend in coffee shop names ranges from cutesy to outright absurd, choosing a name that captures the essence...
by andrew | May 31, 2005 | business, ideas, retail, roasting
Ahhh, the smell of freshly roasted coffee, the intrigue of a giant coffee roaster -looking not unlike the business end of a steam locomotive- the money that you save buying and storing green coffee rather than sourcing roasted coffees elsewhere… everyone should...
