by andrew | May 10, 2015 | health, marketing, oddities, quality
About three or four weeks ago I started receiving calls from journalists reporting on the latest fad plaguing the coffee industry, called “Bulletproof Coffee.” Promoters of the Bulletproof brand of lifestyle products claim that buying (I jest not)... 
by andrew | Mar 10, 2014 | business, industry, marketing
An article this morning in the Upstart Business Journal looks at the success of Joyride Coffee Distributors, a clever New York coffee delivery venture that delivers coffees from top specialty roasters like Blue Bottle, Counter Culture and Stumptown to your office. The... 
by andrew | Jul 3, 2012 | business, marketing, news
Rock star baristas from around the globe will return to Moscow this September for a second consecutive year to demonstrate their coffee-making skills on Red Square during the annual Spasskaya Tower international military tattoo and music festival. The Spasskaya Tower... 
by andrew | Mar 7, 2012 | industry, marketing
In the age of social media manipulation and overused, overstated claims of “the finest, rarest coffee the world has ever seen,” it’s refreshing to see one company stand out with a unique form of advertising: humbly telling the truth. Shocking... 
by andrew | Oct 24, 2011 | business, competitions, events, marketing, news
Last week while paging through the October 2011 issue of Bon Appetite magazine, I nearly fell off of my chair. Staring right back on page 25 was the smiling face of a friend, Italian Barista Champion Francesco Sanapo. Francesco is the face of an advertising campaign... 
by andrew | Oct 7, 2011 | competitions, events, marketing
It’s been just over 1 month since we left Moscow’s famed Red Square, site of the 2011 Spasskaya Tower and International Coffee Festival. I still find myself in a state of disbelief or maybe denial: did it all really happen? As quoted today by Sprudge, the... 