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WIPO Coffee Conference Day Two Videos and Materials

WIPO Coffee Conference Day Two Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Video presentations and materials below are from day two of the WIPO Regional Conference on Adding Value to Coffee Production with Intellectual Property, held November 11, 2021. Day one’s conference recordings can be found here. Ethical Coffee Certification:...
WIPO Coffee Conference Day One Videos and Materials

WIPO Coffee Conference Day One Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Three hundred viewers joined the WIPO’s Regional Conference on Adding Value to Coffee Production with Intellectual Property on November 10 and 11. Participants heard about the value of geographical indications and intangibles in coffee; how to improve production...
Adding Value to Coffee Production with Intellectual Property

Adding Value to Coffee Production with Intellectual Property

by andrew | Oct 31, 2021 | agriculture, economic development, events, industry, marketing, origin, women

Regional Conference on Adding Value to Coffee Production with Intellectual Property The World Intellectual Property Association (WIPO) is hosting its first Asia/Pacific virtual conference dedicated to coffee production on November 10th and 11th, 2021. The program is...
Coffee Guide Updated for 2021

Coffee Guide Updated for 2021

by andrew | Oct 2, 2021 | agriculture, business, economic development, economy, featured, industry, marketing, news, origin, quality, women

The International Trade Centre released an updated version of the Coffee Guide yesterday. The date (October 1st) is also International Coffee Day, a holiday established by the ICO to celebrate the importance of coffee production to humanity. In practice, it is mainly...
Bulletproof coffee: latest coffee health craze

Bulletproof coffee: latest coffee health craze

by andrew | May 10, 2015 | health, marketing, oddities, quality

About three or four weeks ago I started receiving calls from journalists reporting on the latest fad plaguing the coffee industry, called “Bulletproof Coffee.” Promoters of the Bulletproof brand of lifestyle products claim that buying (I jest not)...
Coffee delivery service aspires to improve office coffee

Coffee delivery service aspires to improve office coffee

by andrew | Mar 10, 2014 | business, industry, marketing

An article this morning in the Upstart Business Journal looks at the success of Joyride Coffee Distributors, a clever New York coffee delivery venture that delivers coffees from top specialty roasters like Blue Bottle, Counter Culture and Stumptown to your office. The...
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About

Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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