by andrew | Dec 30, 2010 | business, ideas, marketing, news, retail
I receive updates periodically on coffee news from Google, including but not limited to stories including the keywords “World Barista Championship,” and “World Barista Champion.” There are normally a half dozen or so stories per month excluding...
by andrew | Sep 23, 2010 | associations, marketing, news, origin
Nishant Gurjer of Sethuraman Estate and Kaapi Royale Coffee in India was featured earlier this week in the Hindu Business Line about his success at estate branding and robusta sales within the U.S. market. Washed robusta coffee has begun to get a toehold in the...
by andrew | Sep 2, 2010 | business, marketing |
It’s been over 5 years since I began jotting down my thoughts, tips, press releases and frustrations with the coffee industry to this blog and I have always wondered “who is reading this stuff?” So, I thought, why not ask: who are you? In two...
by andrew | Aug 1, 2010 | marketing, news, origin, retail, starbucks
Brazil’s largest business magazine, Exame, takes a look at Juan Valdez Cafe’s origins and plans for expansion worldwide, crediting Starbucks as an influence. The article Starbucks à moda latina, or “Starbucks Latin-style,” discusses the...
by andrew | Jun 9, 2010 | ideas, marketing, news, retail |
The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies’ disloyalty card as a brand statement. Some...
by andrew | Jun 1, 2010 | events, ideas, marketing, origin
CafeMakers company founder Andrew Hetzel will lead an origin brand marketing workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, “Developing an Origin Brand,” will be held at Olympia exhibition hall on...