The Harmonious Brand

The Harmonious Brand

The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies’ disloyalty card as a brand statement. Some...
Kona coffee blends economic impact

Kona coffee blends economic impact

A new study commissioned by the Kona Coffee Farmers Association touts the benefits of legislating that all products sold with the label Kona Coffee within the State of Hawaii should consist of 100% coffee grown in Kona. While in agreement with the concept of truth in...