by andrew | Aug 1, 2010 | marketing, news, origin, retail, starbucks
Brazil’s largest business magazine, Exame, takes a look at Juan Valdez Cafe’s origins and plans for expansion worldwide, crediting Starbucks as an influence. The article Starbucks à moda latina, or “Starbucks Latin-style,” discusses the... 
by andrew | Jun 9, 2010 | ideas, marketing, news, retail |
The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies’ disloyalty card as a brand statement. Some... 
by andrew | Jun 1, 2010 | events, ideas, marketing, origin
CafeMakers company founder Andrew Hetzel will lead an origin brand marketing workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, “Developing an Origin Brand,” will be held at Olympia exhibition hall on... 
by andrew | Feb 17, 2010 | hawaii, marketing, origin |
A new study commissioned by the Kona Coffee Farmers Association touts the benefits of legislating that all products sold with the label Kona Coffee within the State of Hawaii should consist of 100% coffee grown in Kona. While in agreement with the concept of truth in... 
by andrew | Nov 2, 2009 | associations, events, featured, hawaii, marketing, origin |
From October 26 – October 30, 2009 I was honored to be the Hawaii coffee tour guide for a group of coffee professionals representing the Speciality Coffee Association of Europe, who visited Hawaii as their annual origin tour destination. For one week, the group... 