by andrew | Oct 5, 2009 | business, marketing, origin |
Coffees from Kaapi Royale Coffee of Magundi, India received three of the four highest cupping scores awarded in the October 2009 edition of Coffee Review. “India provides some of the world’s most valuable coffee types for espresso blends, yet these same... by andrew | Sep 14, 2009 | hawaii, marketing, origin
The Pacific Business News and Honolulu Star Bulletin picked up the this announcement for the upcoming SCAE tour organized for Hawaii. PBN even went so far as to make it one of their top business stories for Friday. The Speciality Coffee Association of Europe’s... 
by andrew | Sep 1, 2009 | business, featured, ideas, marketing, retail
The September issue of Fresh Cup Magazine features an article titled, “Your Board Room: a clear menu helps decisions get made,” that discusses the elements of an effective coffee menu. Coffee menu design and appearance is a critical one, as it defines your... by andrew | Apr 26, 2009 | associations, events, marketing |
This is my presentation from the 2009 Specialty Coffee Association of America show in Atlanta. This was a part of a panel entitled “Branding Values: How to Capture and Convey the True Essence of your Company” featuring me (Andrew Hetzel), Marie Franklin of... by andrew | Mar 31, 2009 | events, marketing, origin
Results of the 2009 Kaapi Royale Challenge will be announced on Saturday, April 18th at 5:00 PM in the Nuova Simonelli booth #233 at the Specialty Coffee Association of America exposition in Atlanta, GA. All are invited to taste the same coffees used in the Challenge... by andrew | Mar 19, 2009 | marketing, starbucks |
The tweet in question was from @MyStarbucksIdea, a marketing representative of Starbucks, which read, “Sbux VIA was an idea from a customer almost 20 years ago.” The message was posted at 8:32 AM HST (11:32 PST) on March 18th. The message was not a reply... 