by andrew | Feb 18, 2009 | events, marketing, origin |
Kaapi Royale will host a tasting event and hospitality suite for coffee industry professionals attending the 2009 Specialty Coffee Association of America exposition in Atlanta, Georgia. On Friday, April 17 from 9:00 AM to 5:00 PM, coffee cuppers are invited to take... by andrew | Jan 29, 2009 | marketing, origin |
Kaapi Royale Coffee of Karnataka, India has contracted coffee industry consulting firm CafeMakers to provide global business-to-business marketing and public relations services in 2009. Kaapi Royale is a leading exporter of small specialty lot Indian Arabica and... by andrew | Jan 28, 2009 | marketing, retail
I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the... by andrew | Jan 26, 2009 | ideas, marketing, retail, starbucks
A very interesting article from the New York Times Blog back in May ’08 that discusses the viability of free coffee promotions at Dunkin’ Donuts and Starbucks. Stephen Dubner of Freakonomics looks at these giveaway promotions from an interesting... by andrew | Jan 24, 2009 | ideas, marketing |
“I read a lengthy article about a local coffee shop in the paper this morning, how can I get my business featured in news articles?” As a part of your company’s public relations strategy, you should develop relationships with the editors, writers,... by andrew | Jan 8, 2009 | marketing, oddities, origin
Juan Valdez is back in the spotlight again, only a few weeks after announcing the the Colombian Coffee Federation would attempt to buy Starbucks. This time the news is even weirder, as the organization announces a lawsuit against a cartoon called Mother Goose and... 