by andrew | Mar 31, 2009 | events, marketing, origin
Results of the 2009 Kaapi Royale Challenge will be announced on Saturday, April 18th at 5:00 PM in the Nuova Simonelli booth #233 at the Specialty Coffee Association of America exposition in Atlanta, GA. All are invited to taste the same coffees used in the Challenge...
by andrew | Mar 19, 2009 | marketing, starbucks |
The tweet in question was from @MyStarbucksIdea, a marketing representative of Starbucks, which read, “Sbux VIA was an idea from a customer almost 20 years ago.” The message was posted at 8:32 AM HST (11:32 PST) on March 18th. The message was not a reply...
by andrew | Feb 18, 2009 | events, marketing, origin |
Kaapi Royale will host a tasting event and hospitality suite for coffee industry professionals attending the 2009 Specialty Coffee Association of America exposition in Atlanta, Georgia. On Friday, April 17 from 9:00 AM to 5:00 PM, coffee cuppers are invited to take...
by andrew | Jan 29, 2009 | marketing, origin |
Kaapi Royale Coffee of Karnataka, India has contracted coffee industry consulting firm CafeMakers to provide global business-to-business marketing and public relations services in 2009. Kaapi Royale is a leading exporter of small specialty lot Indian Arabica and...
by andrew | Jan 28, 2009 | marketing, retail
I liked this short and sweet article in the Milwaukee Journal Sentinel this morning that highlights the importance of using social media (blogs, Facebook, Twitter, etc.) to develop a personality for your business. The concepts presented are realistic, particularly the...
by andrew | Jan 26, 2009 | ideas, marketing, retail, starbucks
A very interesting article from the New York Times Blog back in May ’08 that discusses the viability of free coffee promotions at Dunkin’ Donuts and Starbucks. Stephen Dubner of Freakonomics looks at these giveaway promotions from an interesting...
