by andrew | Feb 21, 2008 | business, events, industry, marketing, news, retail, starbucks
Just two days after Coffee Klatch Roasting of Southern California announced that it would serve free coffee at its two coffee shops when all U.S. Starbucks stores close on February 26 for employee retraining, hundreds of independent coffee shops and small chain...
by andrew | Feb 18, 2008 | events, marketing, news, retail, starbucks
Starbucks announced as a part of its restructuring and sweeping return to its roots that the business would close for 3 hours worldwide to retrain its baristas, which is when the idea hit us and I wrote this press release for my client at Coffee Klatch: San Dimas,...
by andrew | Dec 21, 2007 | business, marketing, oddities, retail
From Stuff.Co.NZ I’m not one for frivolous litigation, but I am immensely pleased to see some independent group recognize that the serving vessel affects the experience of drinking a beverage — specifically coffee. B Hay complained that a poster...
by andrew | Oct 30, 2007 | marketing, news, restaurants |
…the plant variety (to avoid any confusion and possible outrage). The French Laundry and Per Se announce a one of a kind coffee program beginning in October 2007. Each restaurant will offer Panama Esmeralda Geisha, which is a premiere estate coffee from Equator...
by andrew | Feb 19, 2006 | ideas, marketing, retail
There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy – theoretically as representing...