The Harmonious Brand

The Harmonious Brand

The June 2010 issue of Specialty Coffee Retailer features the article “The Harmonious Brand,” which discusses basic elements of retail branding and includes a short quote by me about Gwilym Davies’ disloyalty card as a brand statement. Some...
Portland’s Green Coffee Bean Scene

Portland’s Green Coffee Bean Scene

Portland’s green coffee bean scene was featured in Oregon Business magazine, one of the most vibrant in the country. My comments, below: Andrew Hetzel, a coffee consultant based in Kona, Hawaii, says the added cost of shipping to Portland is offset by the low...