Kona coffee must raise standards

On Friday afternoon, I had the opportunity to give a short presentation to a small group of farmers at the annual Kona Coffee Farmers Association expo. I used the short speaking time (30 minutes) to make an appeal for something badly needed in Kona, a method of...

Marketing Indian Coffee

Kaapi Royale Coffee of Karnataka, India has contracted coffee industry consulting firm CafeMakers to provide global business-to-business marketing and public relations services in 2009. Kaapi Royale is a leading exporter of small specialty lot Indian Arabica and...
The other coffees of Hawaii

The other coffees of Hawaii

Question: “I recently purchased some green coffee from Maui and Kauai. The beans are much smaller than from Kona. Are the the coffees from Maui and Kauai different than the better known origin of Kona, and are they inferior?” Answer: Coffees from each of...

Juan Valdez in Every Cup

Juan Valdez is back in the spotlight again, only a few weeks after announcing the the Colombian Coffee Federation would attempt to buy Starbucks. This time the news is even weirder, as the organization announces a lawsuit against a cartoon called Mother Goose and...

Big Island coffee farm productivity down

Despite an increased number of farms and acreage, coffee production on the Big Island of Hawaii was off by about 3% in the 2007 season. I find it interesting that the Pacific Business News prefers to look at the “glass is half full” side of this story,...