Whose brand is it, anyway?

Whose brand is it, anyway?

There is a natural tendency for new coffee business owners to try to attach some familiar brand identity to their own when planning a new concept. Take for example, the promotion of a name brand of coffee from Seattle or Italy – theoretically as representing...
How to improve restaurant coffee

How to set coffee menu prices

How should I set coffee menu prices? Such an important business question should always be addressed on an individual case basis; however, when setting coffee menus prices, consider surveying local and national chain competition and then position yourself higher not...