Unhappy Coffee Customers Rarely Complain

Question: I hear all positive comments and few complaints from customers about my coffee, how do I know when something is wrong? Consumers will not complain or offer constructive advice because they are not confident in their ability to taste and evaluate coffee, and...

Oregon coffee companies expand despite economy

Oregon franchisors Human Bean and Dutch Bros. are featured expanding in a down economy. By GREG STILES, (Medford) Mail Tribune MEDFORD, Ore. (AP) — Amid the parade of closures, layoffs and cutbacks ravaging the economy, there is some good news brewing in...

The Perils of Free Coffee

A very interesting article from the New York Times Blog back in May ’08 that discusses the viability of free coffee promotions at Dunkin’ Donuts and Starbucks. Stephen Dubner of Freakonomics looks at these giveaway promotions from an interesting...
Why to roast your own coffee

Why to roast your own coffee

“Why should I roast my own coffee beans,” and “does it improve business?” Well… yes and no. Make sure that if you decide to roast, it is for the right reasons and takes into consideration the skills necessary to excel at the craft. The...