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WIPO Coffee Conference Day Two Videos and Materials

WIPO Coffee Conference Day Two Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Video presentations and materials below are from day two of the WIPO Regional Conference on Adding Value to Coffee Production with Intellectual Property, held November 11, 2021. Day one’s conference recordings can be found here. Ethical Coffee Certification:...
WIPO Coffee Conference Day One Videos and Materials

WIPO Coffee Conference Day One Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Three hundred viewers joined the WIPO’s Regional Conference on Adding Value to Coffee Production with Intellectual Property on November 10 and 11. Participants heard about the value of geographical indications and intangibles in coffee; how to improve production...
No California, Coffee Does Not Cause Cancer

No California, Coffee Does Not Cause Cancer

by andrew | May 20, 2018 | business, news, oddities, science

Coffee is not known by medical science to cause cancer, nor it is considered a probable carcinogen by any accredited health organization. Nonetheless, California’s coffee shops will soon be required to display a cancer warning sign due to a recent state court...
Latte Art Increases Coffee Value: Study

Latte Art Increases Coffee Value: Study

by andrew | Aug 10, 2015 | associations, competitions, industry, news, quality, retail, science

The connection between aesthetics and people’s perception of value is something that has been long known and studied by sensory scientists but a direct link between latte art and coffee drinkers’ perception of coffee value has remained anecdotal: until...
Science backs coffee as a healthy part of your diet

Science backs coffee as a healthy part of your diet

by andrew | Jul 11, 2015 | featured, health, science

Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite...
Will climate change cause coffee to go extinct?

Will climate change cause coffee to go extinct?

by andrew | Mar 25, 2014 | featured, industry, origin, quality, science, sustainability | 1 comment

This morning I was interviewed for a cable network television show about climate change and more specifically about its connection to coffee leaf rust. It was a short piece and it’s hard to say how much of what we discussed will be aired but I found the...
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About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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