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China and Brazil on International Coffee Day

China and Brazil on International Coffee Day

by andrew | Oct 3, 2022 | agriculture, economy, industry, news, origin, sustainability

I was back on CGTN’s China24 program to briefly discuss the state of China’s coffee market for International Coffee Day. The appearance was similar to the one from May — touching on Starbucks’ expansion plans, international versus domestic...
Andrew Hetzel on the Chinese coffee market

Andrew Hetzel on the Chinese coffee market

by andrew | May 18, 2022 | business, economy, featured, industry, retail, starbucks

Yesterday afternoon I had the opportunity to be on of those network talking heads in an impromptu live discussion about the retail market for coffee in China on CGTN, the China Global Television Network. In retrospect, I might have addressed some of the questions a...
WIPO Coffee Conference Day Two Videos and Materials

WIPO Coffee Conference Day Two Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Video presentations and materials below are from day two of the WIPO Regional Conference on Adding Value to Coffee Production with Intellectual Property, held November 11, 2021. Day one’s conference recordings can be found here. Ethical Coffee Certification:...
WIPO Coffee Conference Day One Videos and Materials

WIPO Coffee Conference Day One Videos and Materials

by andrew | Nov 26, 2021 | agriculture, business, competitions, economic development, marketing, origin, policy, quality, science

Three hundred viewers joined the WIPO’s Regional Conference on Adding Value to Coffee Production with Intellectual Property on November 10 and 11. Participants heard about the value of geographical indications and intangibles in coffee; how to improve production...
Adding Value to Coffee Production with Intellectual Property

Adding Value to Coffee Production with Intellectual Property

by andrew | Oct 31, 2021 | agriculture, economic development, events, industry, marketing, origin, women

Regional Conference on Adding Value to Coffee Production with Intellectual Property The World Intellectual Property Association (WIPO) is hosting its first Asia/Pacific virtual conference dedicated to coffee production on November 10th and 11th, 2021. The program is...
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About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises development agencies, government, private coffee businesses, and institutional investors worldwide how to create and capture value from coffee production and trade.

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