Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite overwhelming scientific evidence to the contrary.
Last week’s interview with the New York Post was a quick one: J.M. Smucker, major producer of American grocery store retail coffee brands Millstone, Dunkin’ Donuts, Folgers and others announced a 6% price cut and smaller package sizes in order to attract customers lost in recent years’ price hikes. It’s a straightforward story of a major consumer packaged goods seller reducing retail costs for the purpose of wooing back customers lost to competition… or is it?
The Bulletproof Coffee offering seems entertaining but harmless enough, particularly when compared to other more insidious gimmicks like kopi luwak, green coffee diets and multi-level marketing schemes featuring other fungi, herbs and detritus misleadingly marketed as coffee, which unlike this one may do real environmental or health damage while separating fools from their money. So why has this latest caffeinated reincarnation of the fountain of youth concept gaining any attention from reputable media whatsoever?
A delegation from Yemen and representatives of the U.S. Agency for International Development (USAID)’s Competitive Agriculture Systems for High Value Crops (CASH) program will participate in two specialty coffee trade-focused events in April. The engagements will feature Yemen’s distinctive coffees and place emphasis on USAID Yemen’s commitment to coffee development activity in order to create food security and promote peace.
I recently watched Aaron Davis’ 2013 SCAA Symposium lecture in Boston, “Arabica — from Origin to Extinction,” and found myself reflecting on the profound impact of his research and also feeling grateful for the opportunity to share that knowledge, which has reshaped my view of the world relating to coffee.
Successful Korean coffee retail cafe chains like Caffe Bene and Paris Baguette already have dozens of locations within the United States and are eyeballing thousands of units in the next decade. What makes these brands so appealing to American consumers and can they beat Starbucks at the game it invented?