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Latte Art Increases Coffee Value: Study

Latte Art Increases Coffee Value: Study

by andrew | Aug 10, 2015 | associations, competitions, industry, news, quality, retail, science

The connection between aesthetics and people’s perception of value is something that has been long known and studied by sensory scientists but a direct link between latte art and coffee drinkers’ perception of coffee value has remained anecdotal: until...
Women farmers win first Myanmar coffee competition

Women farmers win first Myanmar coffee competition

by andrew | Jul 27, 2015 | associations, competitions, industry, origin, quality

In the first Myanmar coffee competition, two women smallholder farmers secured first and second place in their category and the overall event. Results were announced and trophies presented at a formal ceremony last week in Pyin Oo Lwin. I had the honor of...
Coffee discounts – is saving money on coffee a good idea?

Coffee discounts – is saving money on coffee a good idea?

by andrew | Jul 16, 2015 | ideas, news, retail, sustainability

I was quoted yesterday in U.S. News and World Report on the topic of coffee discounts as saying: “The younger generation, particularly, tends to think of coffee cost in terms of ‘cups’ rather than weight and may be surprised to learn that...
Science backs coffee as a healthy part of your diet

Science backs coffee as a healthy part of your diet

by andrew | Jul 11, 2015 | featured, health, science

Popular YouTube medical investigation series Healthcare Triage recently featured coffee and its impact on health. The results are not surprising to those of us working in the coffee or medical industries but still, the image of coffee as a vice persists despite...
Falling coffee prices threaten supply

Falling coffee prices threaten supply

by andrew | Jul 5, 2015 | business, economy, industry, news, roasting, sustainability | 1 comment

Last week’s interview with the New York Post was a quick one: J.M. Smucker, major producer of American grocery store retail coffee brands Millstone, Dunkin’ Donuts, Folgers and others announced a 6% price cut and smaller package sizes in order to attract...
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About

Andrew Hetzel leads Coffee Strategies. Andrew is a coffee market, trade, and production expert. He advises government authorities, development agencies, coffee businesses, and institutional investors worldwide how to create and capture value from coffee.

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