COFFEE STRATEGIES Better Coffee for Better Business by Andrew Hetzel Sun, 05 Jul 2015 23:12:31 +0000 en-US hourly 1 Falling coffee prices threaten supply Sun, 05 Jul 2015 23:04:56 +0000

Last week’s interview with the New York Post was a quick one: J.M. Smucker, major producer of American grocery store retail coffee brands Millstone, Dunkin’ Donuts, Folgers and others announced a 6% price cut and smaller package sizes in order to attract customers lost in recent years’ price hikes. It’s a straightforward story of a […]]]> 0
Coffee’s latest manufactured health craze Mon, 11 May 2015 01:20:42 +0000

About three or four weeks ago, I started receiving calls from journalists reporting on the latest fad plaguing the coffee industry, called “Bulletproof Coffee.” Promoters of the Bulletproof brand of lifestyle products claim that buying (I jest not) “bioactively rich” coffee and mixing it with butter offers vague health benefits including, “energiz[ing] your mind and […]]]> 0
Yemen Specialty Coffee Sector Featured at U.S. Trade Events Fri, 27 Mar 2015 00:37:23 +0000

It is a challenging time for the coffee farmers and other people of Yemen, which in part is why I’m pleased to announce that scheduled plans for U.S. coffee trade events benefitting this exceptional origin will go forward in April. Please see below: WASHINGTON D.C. (March 26, 2015) – A delegation from Yemen and representatives […]]]> 0
Thoughts on the Upcoming SCAA Symposium in Seattle Sun, 01 Feb 2015 22:13:58 +0000

I recently watched Aaron Davis’ 2013 SCAA Symposium lecture in Boston, “Arabica — from Origin to Extinction,” and found myself reflecting on the profound impact of his research and also feeling grateful for the opportunity to share that knowledge, which has reshaped my view of the world relating to coffee. Like so many others, I […]]]> 0
Korea re-exports coffee house concepts Wed, 01 Oct 2014 10:39:42 +0000

Successful Korean coffee retail cafe chains like Caffe Bene and Paris Baguette already have dozens of locations within the United States and are eyeballing thousands of units in the next decade. What makes these brands so appealing to American consumers and can they beat Starbucks at the game it invented? Read my comments in today’s […]]]> 0
Where 100-point coffee grading systems fail Fri, 26 Sep 2014 20:42:34 +0000

The latest issue of Cafe Culture Magazine includes my article, “The Good of Taste Subjectivity,” that looks that the shortcomings of traditional 100-point coffee evaluation systems and urges the industry to be more inclusive with its descriptions. The Good of Taste Subjectivity It’s important that we debunk the popular myth that professional coffee cuppers provide […]]]> 1
Starbucks Rides the Seoul Train Mon, 30 Jun 2014 15:42:30 +0000

It may come as a surprise to the average consumer that Seoul boasts the largest number of coffee shops in a single city; approximately 300 according to a recent report. Those working in the specialty coffee, however, are probably far from shocked by the statement. In the coffee business, South Korea’s capital and largest city […]]]> 0
Uganda Announces Center of Fine Robusta Wed, 16 Apr 2014 03:10:47 +0000

I’ve said it before, Robusta has a great deal of potential that shouldn’t be ignored because of its market stigma as the less expensive coffee species of choice for soluble coffee production. Whether for its genetic diversity, disease- and pest-fighting resistance, potential as a second source of income to provide food security for coffee farmers […]]]> 0
Could coffee be extinct by 2050? Fri, 11 Apr 2014 19:52:52 +0000

Could coffee be extinct by 2050? That’s the popular question used by reporters when broaching the subject of climate change. Apparently, “will there be no more food by 2050?” doesn’t have the same pizazz. The Weather Network, Canada’s Weather Channel, released this video and article yesterday that includes a short interview with me about coffee […]]]> 0
WSJ: New App Offers Bottomless Cup of Coffee Thu, 10 Apr 2014 20:12:45 +0000

As reported in the Wall Street Journal Metropolis section this morning, a smartphone app offering subscription-based pricing at participating New York cafes will soon be available. The program, called “CUPS” is already popular in Tel Aviv and will be launching in New York City later this month. As quoted in the article, although I suspect […]]]> 0