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FEBRUARY 13, 2009

Starbucks instant: Will it pass the taste test?

Andrew Hetzel comments on the potential impact of Starbucks launching instant coffee.

About

Andrew Hetzel, the guiding force behind Coffee Strategies, is a globally recognized expert in coffee market analysis, trade, and production. Leveraging his extensive knowledge, he advises development agencies and banks, governments, private coffee enterprises, and institutional investors on optimizing value creation and capture within the coffee industry.

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